Event photographers and those who work for an event photography company know how much of a struggle it can be to keep photos from events fresh and innovative. Event photography can sometimes run the risk of looking repetitive, blending in with images from similar happenings. No matter the event, these seven tips will help you take your event photography to the next level.
1. Always be on the hunt for an unexpected angle.
Events happen everywhere from the great outdoors to hotel lobbies to ballrooms to office spaces. Corporate events, small business gatherings, and meet-ups may take place at different venues, but the sentiment of event photography stays the same—take great photos your clients will love.
Taking innovative photos at events is a creative battle for event photographers, but one that can be partially resolved with unexpected angles. That doesn’t mean you should swing from the chandelier to get a great shot! Stay out of the limelight while searching for great angles and your clients will be pleased.
2. Take some snaps before guests arrive.
If you look around before an event starts, you’ll often see tables set up beautifully in a tidy, sparkling space. Those moments may be just as meaningful to your clients as the photos with people in them. Part of event photography is capturing the space where it takes place. Getting those detail shots before the event begins allows the thoughtfulness of the event a moment to shine.
3. Make posed shots fun!
While many corporate event planners will ask event photographers to take some classic posed shots of guests smiling, there’s rarely any harm in making posed shots fun! Encourage guests to get silly or be playful when taking their photo. It allows personalities to shine through in photos and gives the clients fun pictures to share on social media. Providing a mix of both classic smiling shots and silly pictures is a great representation of most events. Event photographers can rest assured that even the most professional of events will have some playful moments that are waiting to be captured with a click!
4. Find good lighting.
Since a lot of corporate photography involving event photographers happens indoors, there’s usually a challenge with finding lighting that looks as natural as possible and reduces the risk of washing out people in the photos (or the opposite).
Test some lighting situations throughout the venue to find spots where event photos will look their best without a flash. Then be sure to take as many photos in those areas as possible while still capturing the overall event.
5. Determine how the event planners will be using your photos.
Getting an idea of how and where the event planners (or the business you’re taking photos for) will be using the images can help guide your approach as the event photographer. Are they using the photos on their website? On social media? In a newsletter? Getting an idea of how they plan to use the images, as well as the types of images they’re envisioning, allows you to have distinct goals in mind when taking event photographs.
While some businesses or hosts may be looking to up their social media game with your event photography, some may be trying to picture it as a canvas print. More than ever, corporate spaces and businesses are transforming their workplaces into cozy and personalized spaces that inspire employees. Canvas pictures help set the tone.
6. Know the event schedule.
Before the event, ask for an agenda. Knowing when guests will arrive, move to their seats, or begin listening to a keynote speaker gives you a timeframe for event photography. There may be segments of the event where you won’t take as many photos as you will at other times. Being aware of how much you time you have to take photos during each portion of the event may save you from being stressed later.
7. Deliver products quickly and succinctly.
After the event is over, it’s essential to have a quick turnaround with your photos. That doesn’t mean you have to sacrifice quality, but it likely will require you to select the very best of your photos so that you’re not overloading the client with tons of photos of the same thing. If there’s a keynote speaker at the event, the business is likely looking for a few photos they can use for promotional materials or to print on canvas.
Giving your event photography clients options for affordable canvas prints, like those offered through CG Pro Prints, may be the next step in growing your business. Photo canvas prints are a never-fail way to add a luxe touch to any décor. Your event photography clients will treasure their canvas prints for years to come!