Book More Holiday Sessions NOW with These Strategies
The Holidays are just around the corner and that means families will be looking for
photographers to capture their seasonal portraits. If you’re looking to generate some
last-minute revenue this year, use these booking strategies to help find more clients and
be on the top of their minds when they’re looking for a photographer.
Post and Advertise on Social Media
First and most foremost, if you’re not on social media you’re missing out on great
networking opportunities. Post frequently, and utilize Facebook and Instagram stories to
spread the word about your business and to advertise current specials. The more you
share, the more top of mind you’ll be when people need a photographer or know
someone who needs one. Make an effort to be as genuine as possible and avoid being
overly “sales-y”. Create compelling and inviting stories when posting about your
In addition to creating posts and stories, it may benefit you to run some advertisements
as well. With targeted ads, you can narrow down your audience with specific
demographics to reach your ideal client. Come up with a budget and start running ads!
If you’re really serious about it, I can’t recommend enough hiring an agency that
specializes specifically in online advertising.
Ask for Referrals from Existing Clients
If you’ve been in business for a while and have an existing client base, don’t be afraid to
ask for referrals! If you’ve consistently provided an exceptional experience to your
clients, they’ll have no issues spreading the word for you. You can also sweeten the pot
by offering incentives for referrals, such as a free canvas, metal or acrylic print for every
client they send your way.
Utilize an Email List
Often an overlooked and easily missed opportunity, creating email lists and sending out
regular emails to potential clients is a great way for your business to stay on “top of
mind”. If you’re not already doing so, you can start collecting these emails by copying
and pasting addresses into a Google Sheets page and sending out mass messages by
utilizing “Yet Another Mail Merge” or a similar add-on. If you’re using a client image
delivery service such as Shootproof or Pixieset, you can require clients to enter an
email address to access galleries and collect their information that way. Regardless of
how you collect client data, make sure to regularly send out emails promoting your
sessions. As discussed before, don’t be too “sales-y” and focus on telling stories and
selling an experience rather than a product or service. Include imagery in your emails
and let your photos do the selling!
Partner with Local Businesses
Another fantastic way to spread the word about your holiday sessions is to network and
partner with local businesses. Family-run businesses are even better if you can connect
with them! Each major city and town will have its own individual chapters of the
chamber of commerce, small business owners organizations, and other networking
groups. You can also build long-lasting relationships with other businesses and vendors
by offering complimentary styled shoots and other creative services. Approach these
businesses and genuinely as possible with no ulterior motives, and you’ll make friends
in the process that want to refer you.
If All Else Fails...
...get yourself outside and hustle! If you’re motivated enough, print out flyers and go
door-to-door in neighborhoods that are known to have a high volume of families. And
don’t limit yourself to just your neighbors’ front doors, drop off these promotional
materials wherever you can. Gyms, schools, community centers, and anywhere that is
on board with you sharing information about your business.
About the Author: Sean Lara is a wedding and portrait photographer from Fort Collins,
CO. He is an educator in the photography industry and regularly hosts creative lighting
and business workshops. View Sean Lara's Website>> |
Holiday Sales Event 2021>>